Creating a social media marketing campaign is one thing, but really making it work is another. You need to hit the ball out of the park and capturing your audience’s attention might be no easy feat, to say the least. There are ways to make it easier and more efficient, but if you’re not paying attention, it still isn’t going to work.
So many big companies have come up with pretty clever ways to not only market themselves, but capture (and hold) their audience’s attention. By being able to strategically put themselves out there, they are taking a front row seat at grabbing the audience before anyone else is able to do so.
Without further ado, here are some of the best tips for better social media marketing, regardless of who you are or what you do. Make your presence known!
6 Tips for Better Social Media Marketing
1.Social Media Analytics Platform
Analytics apps and programs help to know your percentages, click through rates and other attributions of the social media channel. This information can be analyzed and then used to work on a new social media plan that might work better. Owlmetrics is one that is highly recommended for those using Instagram.
2. Influencer Marketing Strategies Can Work
Over 90% of marketers that use an influencer marketing strategy, such as Harley Davidson or KitchenAid state that this form of marketing works. Marketers have their own ways of doing things, but if they are all agreeing on this, then you have to try it too. Influencer marketing can even gain the attention of those that are skeptical of those traditional marketing means.
3. Learn New Trends
The internet and social media world is always changing. Due to this, it is important that you stay in the know. By visiting networking events, webinars, seminars and more that have to do with the ever-changing world of social media, you can stay one step ahead of the game.
4. Have Clear, Stated Opinions
There are always important topics within every business model. When you have a heated discussion on one of these topics, make sure everyone knows where your business stands. Don’t hide behind something, especially if your company doesn’t believe in that. Make sure everyone knows what you stand for.
5. Measure Your Success
It is important that you know how you’re doing based on the plan that you have. You can use a multi-touch attribution model that can help you determine what is and is not working for you and your social media channels. This way, trial
6. Use a Plan and Be Consistent
This cannot be said enough, but if you don’t have a plan and post consistently, for each and every social media channel that you use, then this is going to backfire. You need a way to show the world that you are here, you are for them and you are committed to gaining and holding their attention. If they reply, respond back. Always be one step ahead.
Whatever it is that you do, by being able to have a great social media marketing plan that works with the social media goals you have, you will soon find that this produces a better overall social media presence. Of course, you can do a little trial and error run of your own by mixing and matching those awesome ideas out there to find out what works. You just want to stay away from mistakes that might happen.
The social media marketing world is made up of a number of ingredients. With your business, you just have to find the right ingredients that really make your soup stand out. Make sure to grab my marketing plan to help you out a bit more!