Grow Brand Awareness

Through your content, more awareness and leads for your business is generated. You are able to demonstrate your skill and expertise over and over with your content.

Content Marketing Builds Consumer Trust

The more content you create for your business to share with your target audience, the more obvious it becomes that you’re an expert in your desired industry. To help people resolve problems, they trust and hire experts.

Improves SEO Efforts and Expands Your Reach

Your reach is naturally expanding with content. Relevant blog content published on your site or guest sites attract consumers who have an interest in the services and/or products your business offers.

Moreover, your site search engine ranking can also significantly improve when content is published regularly. The reasoning for this is when your content and website are linked to the to them on the internet, these search engines are informed that your site offers value.

Cost-Effective Way to Gain New Leads

Here is another reason why content marketing is important, all the new leads your business has gained through the content. A small business that requires consistent traffic to their website to expand their brand and increase sales will find how vital lead generation is to them. In addition to the content being excellent for lead generation, it is also highly affordable.

Helps Influence Conversions

Conversion statistics provide an excellent look at why content marketing is important. The following are only a few of these stats that show the importance of this marketing tool in regard to enhancing website conversions:

• According to the Content Marketing Institute, 61 percent of online consumers in the United States, decided to make a purchase after reading a recommendation on a website blog.
• ABG Essentials states this marketing tool provides 6 times higher conversion rates than other online marketing tools.
• As reported from HubSpot, partly because of their content marketing efforts, inbound marketers have the ability to double the average website conversion rates – from 6 percent to 12 percent.
• From CrazyEgg – Video content provides an excellent return on investment (ROI) and considerably increases conversions.

Consumers Want Great Content

The fact is that consumers want great content.

• Internet users spent 20 percent of their time on content.
• 68 percent of individuals devote time to read about brands that they’re interested in.
• At least once a month 57 percent read content marketing titles.
• 80 percent of individuals value learning about a company through online custom content.

Content marketing grabs the attention of the consumer which in turn builds your business in today’s digital age. This is the reason why content marketing is important to your business. By investing now in correct content marketing, you and your business will be rewarded for years to come.

The post Why Content Marketing is Important appeared first on Web Design & Marketing Services.

Organizing for the future is what I always say! I feel that my life is more put together and I can easily manage my time more effortlessly if I am better organized. This means being able to get all of my ducks (or website content in this case) in a row and then go down and cross them off.

If you’re looking to get your ducks in a row, then now is your time to do so. Here are some of the best pointers that I have used to organize my web content and get it ready to go for the weeks, or even months if you’re feeling ambitious, ahead.

Make a Plan

It all goes smoothly when you have a plan, doesn’t it? In my case, that is how I feel. I have to-do lists, plans, and papers full of hopes and dreams everywhere. When you can cross them off as you go down the list, you will not only feel more organized, but more accomplished.

Think Your Website Content Through

Before you go posting everywhere, think your web content through. You should know what you’re going to post on, where, when and how. These are all great starting points when it comes to both blogs and pages that need to be made for the website. Planning ahead, knowing what to expect and thinking it through makes a difference.

Set it Up 

Set up the pages, words, pictures and anything else that you need to have set up. From there, you can be sure that you have time to look it over and then look it over again. You can change and move anything that you want. It is your website, but you also want to make sure that it is set up for usability and not just because you think it looks pretty.

Don’t Publish Just Yet

You don’t want to publish the website just yet once you have everything planned out, written down and ready to go. Give the backlink to someone that you trust. Let them take a look at it to see where you are. This not only gives you a pair of fresh eyes on the website but it also gives you some additional insight on what needs to be done.

Being able to have a game plan at the beginning of a website is a good thing. All too often you might find yourself running around trying to gather the website content, throw it all together and try to come up with something unique. This is not going to work.

Put your voice into it. Work hard at it and stick with it. You want something that is going to be worth looking at, so you have to make sure you organized it right, while also ensuring that you don’t feel overwhelmed.

The post Organizing Website Content for Yourself and Your Readers appeared first on Web Design & Marketing Services.

Making web content great consists of a few different ingredients thrown together and then artistically touched up. We all want to have a quick way to get the most out of the posts that we put up, don’t we?

When you’re throwing together your next great masterpiece, keep these five things in mind. Once you do, you know you have a pretty kick-ass article that you can throw out there for the masses to see. That seems to be the goal of everyone posting something, doesn’t it?

#1 Be Interesting! 

You want to share some insight, we get it but we don’t want to be bored to death (kind of how you’re feeling right now, isn’t it?). When you’re sharing information or you’re speaking to an audience, it is important to be as interesting as you can possibly be. It is going to make a huge difference.

#2 Write for Lazy People

Let’s face it, no one has time to read a 2,000-word thesis article on your favorite stuffed animal. It is just not going to happen. Remember #1, as mentioned above… your stuffed animal is not all that interesting. You want to make your content easy to digest in a scannable format that is pleasing to the eyes.

#3 Know Your Readers!

We have to put this in here because so many people out there actually do not know who their readers are. Are they business people? Are they writers like you? Do they have families, needs, wants and desires? You have to know as much as you can about them so that you can appeal to them. Give them something they actually want when they show up for a good read.

#4 Create Original Web Content

I cannot stress enough how important it is that you do not go alone and steal someone else’s writing. You just shouldn’t, so don’t. You want to come up with something original, unique and completely you. This is why your audience shows up more than likely, so make sure to keep injecting your personality into it each time you write.

They’ll love you more for it.

#5 Proofread then Proofread Again

You want to make sure that you’re handing out something pretty good. It should capture your own style and voice well and it should have less than the normal amount of typos in it. Using a Word processing program or even a grammar checker can help tremendously because it will catch these things before you even do!

Make more out of the content that you put up. The more you stick with these ingredients (or rules, but I wanted to be fancy) the more you’re going to benefit in the end. You want content that is readable, easily digestible and interested. Check, check and check – we got you covered!

Plus, once you got that web content down to a science, you can make sure that your website design is just as great!

The post 5 Ingredients That Make Web Content Great appeared first on Web Design & Marketing Services.

Many people ask what a content writer is? What can they do for you? How do they help, as compared to doing my website content myself?

Knowing what content writers are and what they do can ultimately help you figure out if they’re the best to go with.

What is a Content Writer?

In order to have a website that can attract an audience, it has to be well written. This is important for your company, but also for those visiting the website. You have to have a voice of your own to show for it. Through the use of a website that has well-written, authoritative, informative information; you can gain this audience.

Web content writers work off of the specifications of the client’s. Whatever you need to have written, these wordsmiths can essentially make it happen, no matter what topic you work in.

Why Use a Content Writer?

So many ask why they’re needed. The first reason being that without the content writer, you’re not going to have content that sells. Whether you’re selling services, selling products or just trying to make your website seen on the internet.

You need to have someone that has a way with words. Those dedicated, full time, long time content writers can provide this type of content for you. These content writers will automatically understand the needs that you have and the information you want to hand out.

Need I say more?

While, I specialize in a wide variety of content writing, I can also provide online marketing skills to help boost your website traffic, to get you seen on the web and also provide those administrative jobs needed to keep up on the views you get.

Contact me today to learn more!

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